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Winning over Millennials

Residential Mortgage came to Spawn Ideas with a uniquely modern marketing question: How can a traditional mortgage company compete with a Super Bowl-advertising mobile app (we’re looking at you, Rocket Mortgage) to win over a (mostly) millennial target?

The answer was obvious — show them the unicorns.

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Upping Our Game

Our Play to Win creative levels up Residential Mortgage’s millennial appeal in two ways: First, by tapping into the pop-culture renaissance of 8-bit video games, it shows the brand is modern and approachable. And second, by evoking nostalgia for the video games of our audience’s childhood, it reframes the intimidating mortgage application process as a challenge, one that might even be fun.

We anticipate magical results from the combination.

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