post Tag: mode

Two Key Customer Experience Questions for Marketers

At Spawn, we know that a company’s brand promise is built or broken on customer experience. This truth has never been more important for marketers: In fact, 89% of companies said that they would compete mainly on customer experience last year. But understanding the customer journey can be tricky, even for well-established companies. Understanding the customer

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The Many Modes of the Holidays

Season’s Greetings! The happy, hectic, holiday season is a prime opportunity to market to your customers’ modes*. Why now? Because, although customer attention is always elusive, each person’s level of distraction is supercharged this time of the year. If you can effectively deliver a strong message now, you’ll likely have their attention for a long time

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The Power of While Feature Image

The Power of While: Mode and Multitasking

Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking

read more
Insights in Plain Sight - Children

Insights in Plain Sight: Children

Observed: Children are simultaneously overwhelming and under-stimulating. We stumbled upon a truism while reading this fascinating article from JSTOR: Yes, Smartphones are Destroying a Generation. Yes, it’s a click-bait-esqe headline, but the article is packed with insights. What Might This Mean? Finding an insight is often a combination of hard work, research and analysis. Sometimes it’s

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Insights in Plain Sight: Selling the Sizzle—AND the Steak

Observed: Food prep videos are viral sensations It’s an under-two-minutes, quick-cut video of people making four types of sliders. There are no celebrities and no groundbreaking secrets revealed. So why would it have over 200 million views? These Tasty videos, created by Buzzfeed, are consistently popular. And they aren’t the only food prep videos winning with

read more

Two Key Customer Experience Questions for Marketers

At Spawn, we know that a company’s brand promise is built or broken on customer experience. This truth has never been more important for marketers: In fact, 89% of companies said that they would compete mainly on customer experience last year. But understanding the customer journey can be tricky, even for well-established companies. Understanding the customer

read more

The Many Modes of the Holidays

Season’s Greetings! The happy, hectic, holiday season is a prime opportunity to market to your customers’ modes*. Why now? Because, although customer attention is always elusive, each person’s level of distraction is supercharged this time of the year. If you can effectively deliver a strong message now, you’ll likely have their attention for a long time

read more
The Power of While Feature Image

The Power of While: Mode and Multitasking

Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking

read more
Insights in Plain Sight - Children

Insights in Plain Sight: Children

Observed: Children are simultaneously overwhelming and under-stimulating. We stumbled upon a truism while reading this fascinating article from JSTOR: Yes, Smartphones are Destroying a Generation. Yes, it’s a click-bait-esqe headline, but the article is packed with insights. What Might This Mean? Finding an insight is often a combination of hard work, research and analysis. Sometimes it’s

read more

Insights in Plain Sight: Selling the Sizzle—AND the Steak

Observed: Food prep videos are viral sensations It’s an under-two-minutes, quick-cut video of people making four types of sliders. There are no celebrities and no groundbreaking secrets revealed. So why would it have over 200 million views? These Tasty videos, created by Buzzfeed, are consistently popular. And they aren’t the only food prep videos winning with

read more