Customer Journey Insights:
Wireless Customers

Two Key Customer Experience Questions for Marketers At Spawn, we know that a company’s brand promise is built or broken on customer experience. This truth has never been more important for marketers: In fact, 89% of companies said that they would compete mainly on customer experience last year. But understanding the customer journey can be tricky, even for well-established companies. Understanding the customer journey matters, but even now, 50% of companies don’t feel confident that they’re measuring it properly. This …

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Customer Journey Insights:
We’re Getting A Little Emotional Over Here

Hard Data + Human Insights = A Formula for Success In our data hungry culture, it’s easy to forget that people are more than numbers on a spreadsheet. That’s why, for our first work with an account promoting Alaska tourism, we made sure to incorporate human voices and hard numbers to develop insights that would have real impact. First, of course, we scoured existing data. And then we got personal, speaking with real people who wanted to visit the state …

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Insights in Plain Sight: Children

Observed: Children are simultaneously overwhelming and under-stimulating. We stumbled upon a truism while reading this fascinating article from JSTOR: Yes, Smartphones are Destroying a Generation. Yes, it’s a click-bait-esqe headline, but the article is packed with insights. What Might This Mean? Finding an insight is often a combination of hard work, research and analysis. Sometimes it’s sheer, dumb luck. And this was one of those times. No mention about Millennials and their parenting styles or surface level handwaving about how …

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Insights in Plain Sight: Board Games—Not Just a Fun Time, a Fun You

Observed: Board games sales have increased 28% since 2013 and are expected to grow 29% by 2021. What Might This Mean? In an age of augmented reality and 4K video game consoles, this surge seems counterintuitive: Why the interest in old-fashioned games? We suspect this growth is due to an issue with identity– how players see themselves. Dungeons and Dragons, the 42-year-old tabletop role-playing game, experienced a renaissance starting in 2014 with the launch of its fifth edition. The megahit …

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Insights in Plain Sight: Selling the Sizzle—AND the Steak

Observed: Food prep videos are viral sensations It’s an under-two-minutes, quick-cut video of people making four types of sliders. There are no celebrities and no groundbreaking secrets revealed. So why would it have over 200 million views? These Tasty videos, created by Buzzfeed, are consistently popular. And they aren’t the only food prep videos winning with audiences. For example, Binging with Babish, a food video series on YouTube, has 1.8 million subscribers (and continues to grow). What Might This Mean? …

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Spawn Ideas Recognized in OUTSIDE’S Best Places to Work 2017

Anchorage, Alaska (November 8, 2017) – Spawn Ideas has been selected as one of OUTSIDE’s Best Places to Work 2017. Not only are winning companies great workplaces for employees, but they respect the environment and encourage a balance between work and enjoying life in the great outdoors. “This is our sixth year on Outside Magazine’s best places to work list, an accolade that means a lot to our employee-owned agency. Staff co-create our excellent culture so being named one of …

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Missed our Mode and the Path to Purchase webinar?

Our Mode and the Path to Purchase webinar, presented on August 24th, gave actionable insights on the outdoor consumer’s path to purchase taken from a recently co-authored report with the Outdoor Industry Association. You’ll learn ways to move prospective buyers more quickly from thinking to doing using new targeting tools like mode/mindset that are easily integrated with your legacy toolset and systems. Fully 89% of companies in 2017 will compete mainly on customer experience … will you be at the …

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Mode and the Path to Purchase Webinar

Join us on Thursday, August 24, at 11:00 a.m. MT for a webinar: Mode and the Path to Purchase. We’ll present actionable insights on the outdoor consumer’s path to purchase taken from a recently co-authored report with the Outdoor Industry Association. We’ll teach you ways to move prospective buyers more quickly from thinking to doing using new targeting tools like mode/mindset that are easily integrated with your legacy toolset and systems. Fully 89% of companies in 2017 will compete mainly on customer experience …

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Spawn Ideas Wins Gold for the Advertising Age Small Agency of the Year, Northwest

NASHVILLE, TN (July 20, 2017) – Spawn Ideas won the Gold medal for Small Agency of the Year, Northwest Region at the 2017 Ad Age Small Agency Awards in Nashville last night. Presented by Ad Age, the leading source of news and intelligence for the marketing community, the Small Agency Awards are the premier honors saluting outstanding work created by independent shops with 150 or fewer employees. The Small Agency Awards were launched nine years ago to ensure that the groundbreaking campaigns and …

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Mode-Focused Marketing in Action: 3 Examples

In our last post Mode Matters in the Multitasking Age, we discussed a key principle of the work we do here at Spawn: Marketing to an audience’s mode. We define mode as the state of mind a person gets into to get a job done, and we believe marketing to their audience’s mode helps brands make a critical leap – from merely talking to potential customers to becoming their trusted partner. Of course, to market to a mode, you first …

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